A$AP Forever | screen prints

[Fall 2018 - through Watkins College of Art, with guidance from Jake Lee]

A project about typography. Seeking to explore the subliminal connotations that are associated with font choices, the use of letters as drawing elements, the interaction of these elements,, and how these choices affect the overall delivery of the print.

After researching many “fairy-tale fonts” and “antique-calligraphy fonts”, I compiled a collection of various font families that are all calligraphy-based, but differ in individual style. I used these as reference, drawing out my own composition that mixed up letters of different time-periods and styles within the same word. I also experimented with mixing up the scale of letters in a single word, and changing standard typeface anatomy details, such as serifs, terminals, etc., to allow for a more interesting and cohesive arrangement. The first image below is a scan of my sketch.

I further manipulated the spacing, arrangement, and scale of the letters in Photoshop. This final arrangement is pictured at the bottom of this page in the third and final layer of the printing process.